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How-tos: easy setup guides

Free step-by-step setup guides for Claude Skills, Google Tag Manager, GA4 lead tracking, Google Ads and Meta conversions, Search Console, Bing, Clarity, LinkedIn and email authentication. Checked every week.

Claude

How to install a Claude Skill

Turn on Skills in Claude, upload a skill zip, switch it on and use it in a chat. Works for any skill, including the Lead Focus and Sales Pack ones.

5 minutes · 8 steps · Checked 28 October 2026

Google Tag Manager

How to set up Google Tag Manager

Create a Tag Manager account and container, put it on your site, and publish your first tag, so every other tracking tag can be added without touching the code again.

20 minutes · 8 steps · Checked 28 October 2026

Google Analytics 4

How to set up GA4 and track your leads

Create a GA4 property, connect it to your site, and mark form enquiries as key events so you can see which channels bring in leads.

30 minutes · 8 steps · Checked 28 October 2026

Google Ads

How to track leads and sales in Google Ads

Set up Google Ads conversion tracking for form leads, then import real sales back into Google Ads so it bids for buyers, not just form fills.

40 minutes · 9 steps · Checked 28 October 2026

Meta

How to set up the Meta pixel and Conversions API for leads

Create a Meta dataset (pixel), track leads and checkouts from your site, and add the Conversions API so Meta still sees leads when browsers block it.

40 minutes · 8 steps · Checked 28 October 2026

Google Search Console

How to set up Google Search Console

Verify your whole domain in Search Console with a DNS record, submit your sitemap and check your pages are in Google.

15 minutes · 8 steps · Checked 28 October 2026

Bing Webmaster Tools

How to set up Bing Webmaster Tools

Import your site from Google Search Console into Bing in one go, so you show up in Bing, Copilot and the AI answers that use Bing's index.

10 minutes · 6 steps · Checked 28 October 2026

Microsoft Clarity

How to set up Microsoft Clarity

Add free session recordings and heatmaps to your site, so you can see where visitors get stuck before they become leads.

10 minutes · 7 steps · Checked 28 October 2026

LinkedIn

How to set up the LinkedIn Insight Tag and lead conversions

Add LinkedIn's Insight Tag to your site and track lead conversions, so LinkedIn ads and retargeting work for B2B lead generation.

20 minutes · 7 steps · Checked 28 October 2026

Email (SPF, DKIM, DMARC)

How to set up SPF, DKIM and DMARC so your emails land

Add the three DNS records that prove your emails are really from you, so follow-ups and cold emails reach the inbox instead of spam.

30 minutes · 8 steps · Checked 28 October 2026

Let Claude fix the rest of your funnel

Lead Focus is 12 Claude Skills that find the stage of your funnel that's costing you leads, then fix it: ads, landing pages, follow-ups and tracking. One payment, free updates, and a 14-day refund.

Get Lead Focus · $29.99