leadstoolpack

Home › How-tos › LinkedIn

How to set up the LinkedIn Insight Tag and lead conversions

Live guide · Checked 28 October 2026 · Updated 28 October 2026 · Checked every week against LinkedIn's own help pages

Add LinkedIn's Insight Tag to your site and track lead conversions, so LinkedIn ads and retargeting work for B2B lead generation.

Time
20 minutes
You will need
  • A LinkedIn Campaign Manager account with admin access
  • Google Tag Manager on your site
Stuck?
Troubleshooting or ask us a question

Step by step

  1. Open Campaign Manager

    Go to https://www.linkedin.com/campaignmanager and pick your ad account.

  2. Find the Insight Tag

    Open Analyze > Insight Tag (or Data > Signals manager in newer accounts) and copy your Partner ID.

  3. Add it with Tag Manager

    In Tag Manager add a LinkedIn Insight tag from the Community Template Gallery, paste the Partner ID and fire it on all pages after consent. Publish.

  4. Check it is active

    Back in Campaign Manager, the tag status turns Active within a day once it has seen visits.

  5. Create a lead conversion

    Open Analyze > Conversion tracking and click Create conversion. Name it, choose the type Lead and pick the conversion method that matches how you track it (an event on your site, or the thank-you page address).

  6. Fire it on your form

    If you chose an event, add the conversion's event ID to a LinkedIn tag in Tag Manager, fired on your form-sent trigger. Test in Preview and publish.

  7. Use it in campaigns

    Add the conversion to your campaigns under Conversion tracking, so LinkedIn reports cost per lead.

Tips from people who set these up every week

  • LinkedIn retargeting audiences need 300 matched members before they run, so add the tag early.
  • Use LinkedIn Lead Gen Forms for cold audiences: the forms fill in from the member's profile and usually convert far better than a landing page.

Troubleshooting: questions and answers

The tag status says No recent activity.

It needs real visits from people signed in to LinkedIn. Check the tag fires in Tag Manager Preview, then give it a day.

Conversions are not counting.

Check the conversion is added to the campaign, the event ID matches, and the tag fires after the visitor accepts cookies.

Official help pages

Let Claude fix the rest of your funnel

Lead Focus is 12 Claude Skills that find the stage of your funnel that's costing you leads, then fix it: ads, landing pages, follow-ups and tracking. One payment, free updates, and a 14-day refund.

Get Lead Focus · $29.99

Still stuck, or have a question?

Tell us where you got to and what you see. We read every message and reply by email, usually the same working day.