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How to set up Bing Webmaster Tools

Live guide · Checked 28 October 2026 · Updated 28 October 2026 · Checked every week against Bing Webmaster Tools's own help pages

Import your site from Google Search Console into Bing in one go, so you show up in Bing, Copilot and the AI answers that use Bing's index.

Time
10 minutes
You will need
  • Google Search Console already set up for your site
  • A Microsoft, Google or Facebook account to sign in with
Stuck?
Troubleshooting or ask us a question

Step by step

  1. Go to Bing Webmaster Tools

    Open https://www.bing.com/webmasters and sign in.

  2. Import from Google

    On the welcome screen choose Import your sites from GSC and sign in with the Google account that owns your Search Console property.

  3. Pick your site

    Tick the site you want to bring across and press Import. Bing verifies it and copies your sitemaps for you.

  4. Check the sitemap

    Open Sitemaps and make sure your sitemap address is listed. Add it with Submit sitemap if not.

  5. Turn on IndexNow

    If your site or platform supports IndexNow, switch it on. It tells Bing about new and changed pages the moment they go live, instead of waiting to be crawled.

  6. Look at Search performance

    After a few days, open Search Performance to see the searches you show up for on Bing.

Tips from people who set these up every week

  • Bing's index also feeds Copilot, DuckDuckGo and many AI search tools, so it is worth the ten minutes even if Bing itself sends little traffic.
  • Use URL Inspection in Bing the same way as in Google to check a page is indexed.

Troubleshooting: questions and answers

The import shows no sites.

You signed in with a Google account that does not own the Search Console property. Sign in with the owner account, or add your site by hand with Add your site manually.

Can I verify without Google?

Yes: choose Add your site manually and verify with a DNS record or a meta tag, the same way as Search Console.

Official help pages

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