Free tools

Free tools and calculators.

Quick checks for your funnel, ads and outreach. No sign-up, nothing to install. They're here to help you improve how you work; the numbers you get are estimates, so check them against your own data.

Calculator

Funnel Leak Calculator

Enter ad spend, clicks, leads and sales to see each stage against typical ranges and find your biggest leak.

Open the tool →Calculator

ROAS Calculator

Your break-even ROAS, the ROAS you need for your target profit, and whether today's ad spend pays.

Open the tool →Calculator

LTV Calculator

Customer lifetime value, LTV to CAC, payback period and the most you can pay to win a customer.

Open the tool →Checker

Cold Email Checker

Paste an email for a score out of 100: UK PECR and GDPR, US CAN-SPAM, spam words, length and the ask.

Open the tool →Generator

GTM Container Generator

Pick your conversions and download a Google Tag Manager container: GA4, Google Ads, Meta and Consent Mode, wired.

Open the tool →In Lead Focus

Tracking Inspector

One click on any site checks GA4, Google Ads, Meta and Consent Mode, with the fix for each. Included with Lead Focus.

See Lead Focus →

Want Claude to fix what the tools find? See Lead Focus or the Sales Pack.