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walkerOS offers server-side GA4 data collection
walkerOS offers an open source, server-side alternative to gtag.js for GA4, enhancing data accuracy and ad integration.
Quick answer
walkerOS provides an open source, server-side alternative to gtag.js for GA4, improving tracking accuracy and control over lead data.
Key takeaways
- walkerOS enables server-side data collection for GA4 and Google Ads
- Server-side tracking reduces data loss from ad blockers
- Test walkerOS with GTM Container Generator for smoother setup
Marketers using GA4 can now explore walkerOS as a new option for gathering tracking data. According to Search Engine Land on MSN, walkerOS is an open source platform that collects data server-side. This method sends data through your own server before it reaches GA4 or Google Ads, differing from the usual client-side JavaScript method used by gtag.js.
## Why switch from gtag.js to walkerOS for GA4?
Server-side tracking like walkerOS can reduce data loss caused by ad blockers and privacy restrictions. It lets you keep better control over your event data, which improves insight into lead generation and campaign performance. More accurate tracking supports decisions on conversion rate optimisation and sales follow-up.
For agencies and marketers handling Google Ads, server-side integration helps link ad interactions to actual outcomes, improving campaign analysis.
## What to try this week
Set up walkerOS in a test environment to compare its data with your current gtag.js setup. Pay attention to conversion tracking quality and audience data reliability.
Use our GTM Container Generator to streamline setup across GA4 and ad platforms alongside walkerOS.
## What it means for your pipeline
Switching or testing walkerOS can sharpen your tracking, reducing gaps in data caused by browser privacy or blockers. This helps you optimise lead generation and follow up sales leads with more confidence, crucial for better ROI on ad spend and sales resources.
Questions and answers
What is server-side tracking and why use it?
Server-side tracking collects data on your own server before sending it to analytics tools. This reduces losses from ad blockers and browser privacy settings, helping deliver more reliable insights into lead generation and campaigns.
How does walkerOS improve GA4 tracking?
walkerOS replaces client-side scripts like gtag.js with server-side collection, improving data accuracy and control for GA4 users.
Can walkerOS integrate with Google Ads?
Yes, walkerOS supports Google Ads server-side integration, helping you track ad conversions and audiences more reliably.