LinkedIn boosts user time, members and creator ads

LinkedIn recently announced it has increased key metrics: user time on the platform, number of members, and creator ads, according to Social Media Today.

What matters for LinkedIn Ads is more people are spending longer on the platform. That lifts engagement and the chances your ads will be seen and clicked. The increase in members means your campaigns can reach a broader, often more relevant, B2B audience. Plus, the rise in creator ads, which are sponsored posts from individual users, suggests LinkedIn Ads now include more native formats that blend well with user content. This usually improves ad engagement and lead generation.

## How can you leverage LinkedIn Ads changes this week?
Review your LinkedIn Ads campaign. Test fresh creatives that fit with native-style creator content. Update your targeting to tap into the bigger, more active member base. Also, it’s smart to combine LinkedIn Ads with sales tools you already use – like CRM-based sales follow-up or cold email – to boost conversion rates.

Use tools like our Funnel Leak Calculator to check if LinkedIn leads drop off in your funnel. And monitor your email follow-up effectiveness with the Cold Email Checker.

## What it means for your pipeline
- Optimise LinkedIn Ads targeting and update creatives this week.
- Use our Funnel Leak Calculator to improve lead flow.
- Combine LinkedIn Ads with email or CRM follow-up for higher conversions.

LinkedIn Ads now offer more opportunity through longer user sessions, greater audience size, and more native ad formats. Make the most of these changes while they’re fresh.