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How to send Pinterest Tag events through Google Tag Manager

Live guide · Checked 28 October 2026 · Updated 28 October 2026 · Checked every week against Pinterest's own help pages

Install the Pinterest Tag through Tag Manager and send lead, signup and checkout events from your dataLayer, with event IDs ready for the Pinterest Conversions API.

Time

20 minutes

You will need

• A Pinterest business account with Ads Manager
• Google Tag Manager with the generate_lead trigger
• Consent Mode set up

Stuck?

Troubleshooting or ask us a question

Step by step

1. Find your Tag ID

   In Pinterest Ads Manager go to Ads > Conversions, open the Pinterest Tag and copy the Tag ID.

2. Add the base tag

   In Tag Manager: Tags > New > Pinterest Tag (Community Template Gallery) or Custom HTML, fired on All Pages with ad_storageCopy required:

   HTMLCopy

   <script>
   !function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(Array.prototype.slice.call(arguments))};
   var n=window.pintrk;n.queue=[],n.version="3.0";var t=document.createElement("script");t.async=!0,t.src=e;
   var r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r)}}("https://s.pinimg.com/ct/core.js");
   pintrk('load', 'YOUR_TAG_ID');
   pintrk('page');
   </script>

3. Send leads

   A Custom HTML tag on CE - generate_leadCopy, with the base tag sequenced first:

   HTMLCopy

   <script>
     pintrk('track', 'lead', {
       event_id: '{{DLV - lead_id}}',
       lead_type: '{{DLV - lead_type}}',
       value: {{DLV - value}},
       currency: '{{DLV - currency}}'
     });
   </script>

4. Send checkouts

   For shops, on the purchaseCopy event:

   HTMLCopy

   <script>
     pintrk('track', 'checkout', {
       event_id: '{{DLV - ecommerce.transaction_id}}',
       value: {{DLV - ecommerce.value}},
       order_quantity: 1,
       currency: '{{DLV - ecommerce.currency}}',
       order_id: '{{DLV - ecommerce.transaction_id}}'
     });
   </script>

5. Test with Tag Helper

   Install the Pinterest Tag Helper extension, send a test lead in Preview and check lead shows. In Ads Manager, Conversions > Event history shows events within an hour or so.

6. Publish

   Publish, then pick Lead as the conversion event in your Pinterest campaigns.