Home › How-tos › The Secret Setups › LinkedIn

The Secret Setups · 13 of 20

How to track LinkedIn conversions with the Insight Tag in Tag Manager

Live guide · Checked 28 October 2026 · Updated 28 October 2026 · Checked every week against LinkedIn's own help pages

Install the LinkedIn Insight Tag and fire an event-specific conversion when a lead arrives, so LinkedIn Ads can count and optimise for real form fills.

Time

20 minutes

You will need

• A LinkedIn Campaign Manager ad account
• Google Tag Manager with the generate_lead trigger
• Consent Mode set up

Stuck?

Troubleshooting or ask us a question

Step by step

1. Find your Partner ID

   In Campaign Manager go to Analyze > Insight Tag, then Manage Insight Tag > See tag. Copy your Partner ID (a number).

2. Add the Insight Tag

   In Tag Manager: Tags > New > LinkedIn Insight (in the Community Template Gallery, or built in), enter the Partner ID and fire on All Pages with ad_storageCopy required. Or a Custom HTML tag:

   HTMLCopy

   <script>
     _linkedin_partner_id = "YOUR_PARTNER_ID";
     window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
     window._linkedin_data_partner_ids.push(_linkedin_partner_id);
   </script>
   <script>
   (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]}
   var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script");
   b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
   s.parentNode.insertBefore(b, s);})(window.lintrk);
   </script>

3. Make the conversion

   In Campaign Manager: Analyze > Conversion tracking > Create conversion > Conversion API or Insight Tag. Name it LeadCopy, pick Submit application or Lead, set the value, choose your campaigns, and under method pick Insight Tag then Event-specific. Copy the conversion ID it shows.

4. Fire the conversion on a lead

   A Custom HTML tag on CE - generate_leadCopy, with the Insight Tag set to fire first:

   HTMLCopy

   <script>
     window.lintrk('track', { conversion_id: 12345678 });
   </script>

   Replace 12345678Copy with your conversion ID. Make one conversion per lead type if you want them separate.

5. Test it

   Publish, send a real test lead, then check Conversion tracking: the conversion's status changes to Active once LinkedIn receives it, usually within a day. The Insight Tag page should show your domain as verified.

6. Add it to campaigns

   Open your campaign > Conversion tracking and tick the new conversion, so LinkedIn reports and optimises against it.